I grew up in southern Alberta in the ’50s where I learned that a brand distinguishes one herd of cattle from another. All ranches took great pride in their unique markings. Each mark sent a clear message to potential consumers about quality and value. Today, I live in Vancouver where branding still means this and a whole lot more. [...]
Monday, July 12, 2010
Our American YMCA colleagues made a big decision yesterday at their 2010 General Assembly in Utah. After an intensive two-year process, they decided to pursue a new brand strategy. It includes simplifying their story, calling themselves the “Y”, and changing their logo. The strategy also has implications for how they are governed and structured. The New York [...]
Monday, May 24, 2010
In less than a week, the National Council of YMCAs will be in session. This annual general meeting of representatives from 53 Associations is always a time to reconnect, renew friendships and make new ones, and conduct the business of our federation. This year, it will be this and more. A record number of delegates [...]
Monday, January 11, 2010
My thanks to those who commented on my first post by e-mail and on this blog. I appreciate your encouragement, observations and ideas. You’ve given all of us a lot to think about. Your responses and our inaugural poll results confirm that many of us want to connect and are ready to try new tools. Another opportunity [...]
Thursday, July 22, 2010
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