Tag Archive | "brand"

Thursday, September 9, 2010


Fall Focus

I’ve just returned from Vancouver where Management Resource Centre (MRC) CEOs, MRC coordinators and national staff worked together on the finer details of Focus 2010-2011, our newly-approved strategic plan update.  You’ll recall that the plan organizes our work into five strategic priorities: the National Resource Creation and Capacity Building (NRCCB) Initiative, the YMCA brand, the […]

Thursday, July 22, 2010


Making Our Mark

I grew up in southern Alberta in the ’50s where I learned that a brand distinguishes one herd of cattle from another.  All ranches took great pride in their unique markings.  Each mark sent a clear message to potential consumers about quality and value.  Today, I live in Vancouver where branding still means this and a whole lot more.  […]

Monday, July 12, 2010


US YMCA Launches New Brand Strategy

Our American YMCA colleagues made a big decision yesterday at their 2010 General Assembly in Utah.  After an intensive two-year process, they decided to pursue a new brand strategy.  It includes simplifying their story, calling themselves the “Y”, and changing their logo.  The strategy also has implications for how they are governed and structured.  The New York […]

Tuesday, June 29, 2010


Taking Off

The weeks since the 2010 Annual General Meeting have flown by.  Propelled by a strong and clear mandate from the National Council of YMCAs, we’ve been working on: supporting the search for a new President & Chief Executive Officer for the YMCA of Greater Vancouver recruiting a Senior Vice President for Shared Services developing RFPs for consultant support […]

Wednesday, June 2, 2010


Strengthening the Foundations

Here we are!  The National Council of YMCAs.  250 YMCA leaders, including 40 young people, from 53 Associations.  Volunteers and staff together.  Retirees like Joe Walker from Peterborough, Ontario.  Friends and supporters, like Jowi Taylor (with Voyageur in its bright yellow case) and a legion of red-shirted facilitators from MASS LBP. See the circle of Muskoka […]

Monday, May 24, 2010


Our 2010 Annual General Meeting

In less than a week, the National Council of YMCAs will be in session.  This annual general meeting of representatives from 53 Associations is always a time to reconnect, renew friendships and make new ones, and conduct the business of our federation.  This year, it will be this and more. A record number of delegates […]

Thursday, April 22, 2010


Introducing Laura Palmer Korn

It is my pleasure to introduce YMCA Canada’s new Senior Vice President for Federation Strategy: Laura Palmer Korn.  Like many Canadians, Laura first connected with the YMCA as a youth leader, swim instructor and camp counselor.  Her YMCA career began in 1972 with the YMCA of Greater Toronto as a coordinator for child, youth and […]

Friday, April 9, 2010


Where Did Community Go?

With this question, the YMCA of Greater Vancouver has launched a powerful conversation about community and why it matters.  You’ll want to read the article in today’s Globe and Mail that tells the story of this exciting multi-media campaign, and to check out the website that is already engaging people from around the world.  But […]

Tuesday, February 23, 2010


Day 50

This week, we’re marking the mid-point in the 100 day plan that I launched on January 4th, 2010.  It’s time to take stock of what we’ve done so far and what we have left to do.  It’s also time to try out the little video camera in my laptop.  So, here’s my Day 50 report delivered […]

Monday, January 18, 2010


Making the Case

When we convened in Winnipeg for Portage ’09 last June, change was in the air.  Presenters like Leslie Crutchfield called us to act in ways that would make us an even greater force for good.  We called each other to act as one organization to dramatically improve the health of Canada’s children and youth.  And […]