Scott

As a writer and producer of material that needs to be understood by “the masses” I know all too well that if people have to review something 2 or 3 times before they really understand the message, in most cases, you will lose them before that ever happens. But not in this case. Kudos to the Vancouver Y for keeping it “simple” this time!

As a long time volunteer of the Y I’m hoping we keep this in mind when creating our national brand strategy. It will make our ultimate goal of building healthier, stronger communities a little simpler.

This is a fantastic tool, and I have shared it with our YMCA Youth Exchanges Canada Advisory Committee. Chris

Rebecca, do feel free to post this video on your Association’s website. We’d like to help the Vancouver YMCA get its message out far and wide. Thanks for playing a role in achieving this shared goal. By the way, Pat, this same conversation is happening at the world level. I met with colleagues from all regions around the world on Friday evening to talk about how we can learn these lessons of community building from each other.

Scott

One thought to add – our international partnerships see financial support being given (Ethiopia as an example) but in exchange we ask little and that’s as it should be. But a lot of value exists in these partnerships – many of our international partnerships exisit in countries where the public knows the true value of “community” and in fact it’s their survival. It would be good to have them invited, if not already, into the dialogue. Who knows what we can learn! I agree that we are struggling as a society to come to grips with our evolving sense of community.